Example of Research

We used an example of research looking at The Demographics of Dubstep.

To do this he planned to look at:

• Websites

• Record labels

• Artists

• Blogs

• Forums

• Radio stations

• Magazines


FIRST he asked himself questions- what did he want to find out?

Then he used WIKIPEDIA to get a brief understanding and SERPs (search engine results pages) to make a note of communities and popular sites along the way.

This browse of th genre's online prescence will give a scale of the demographic and establish who the popular online artists and communities are.

He also took into account related searches to see what is related online. 

Using 'Double click ad planner' he got stats that showed him how popular the related websites found were. 

He used backlink (incoming link) analysis tools such as Majestic SEO  to track how many links there are to these websites around the web

He then hunted for directories of dubstep sites then vetted them for relevance and sites that related to the style, such as urban clothes and merchandise and looked at how far these reached. 

All of this research led to him being able to make a conclusion about the demographics.