QUANTITATIVE RESEARCH Practice - Are fashion magazines fairly representing ethnic minorities?

Using the primary data of British womens fashion magazines we observed the balance of imagery of white ethnicy and UK ethnic minorites.

This research was conducted in a quantitative manner, looking through magazines and simply counting how many people of each ethnicity were found.

RESULT:
In a 2004 issue of Vogue we found that all bar two (out of over 100) of the models in both adverts and articles were white. There were images of two black celebrities and one black catwalk model. Advertisements included only one non-white model who was Asian but only in the background.
Overall this brought us to the conclusion that in this particular issue of Vogue white women were over represented in comparison to the population statistically. However this will relate to it being from 2004, as there has been progress. This will also relate to the target audience, for example a Muslim Asian would not approve of many of the seductive images in Vogue, or the clothing therefore is not likely to be represented as they are not targeted.
Issues include the tiny scale of the survey which can not fully show the statistics of all fashion magazines and their representation. Also the date of the publication will effect the results. There is also little detail here about the kind of representation given so it would perhaps be more useful to take note of what each ethnicity is doing.